Extra YouTube keyword research tools like TubeBuddy, Vidlq, and AnswerTheRepublic
An introduction to on-page SEO
Factors that influence YouTube ranking and help your videos rank highly
YouTube recommendation algorithms
How to better your thumbnails and video titles to earn you more views
How to create awesome thumbnail images using the free version of Canva
YouTube policy on strikes and violations
How to use YouTube analytics to know areas that need improvement on your videos
How to make your videos visible on both YouTube and Google search results
Extra viral hacks and how to get influencers and celebrities to promote your content and channel
An example of a successful YouTuber
How Alex built his channel and things you can copy from him
Some channel branding tips
Some things to follow and implement for any show
YouTube ads and how you can use them to boost your videos – A form of cheap advertising
Ad scripts for AdWords/YouTube ads
Using social media platforms to improve your YouTube ranking
How to promote various types of YouTube channels
Planning and preparing for YouTube videos
Tips to improve lighting and doing away with shadows to improve your video quality
An introduction to improving the audio in your videos
More about on-screen appearance, presenting, and body language
How to fix speech problems
How to set up a new channel from the beginning
Willingness to learn and implement the concepts in the course
The course is geared towards beginners whether or not you have a YouTube channel’
FAQ’s – Questions on YouTube Marketing 2021: YouTube SEO & YouTube Algorithms Course
Q) Does changing the thumbnail and title of a video that isn’t performing as expected going to make things better? Or, with the YouTube algorithm be disinterested in the same video?
A) YouTube doesn’t go against changing titles and thumbnails as it is a great way of increasing views. YouTube algorithm will respond to changes in the user behavior and not a title or thumbnail changes.
If you have any underperforming videos, you can opt to make such changes. Maybe people might interact with the new video differently.
Q) Will old or inactive subscribers affect the performance of my videos negatively? I fear having a low CTR and this could make my video get fewer recommendations.
A) Your subscription feed isn’t a crucial signal that YouTube algorithms can use for video recommendations. The algorithm focuses on the video performance and context in which it is shown.
Never worry about inactive subscribers.
Q) How does the platform rank its search results?
A) Some factors that affect the ranking of videos on YouTube include description, title, and video content if they match with the user’s question. Mostly, YouTube considers performance and relevance.
Another factor it considers is the engagement metrics like the duration and frequency a user chooses to watch the video.
Q) Can I upload videos in two or three different languages on one channel? Can this affect the way videos from this channel will be recommended?
A) First, you don’t want to confuse viewers. YouTube will recommend creating different channels for different languages. But if your channel can cater to viewers who are multiple language speakers, maintain all the content on one channel.
Q) Won’t videos be recommended to people unless they unsubscribe from the channel?
A) YouTube recommendation systems will never push videos to viewers. It will only pull in videos and rank them for various users depending on what they will most likely watch.
Subscribers remain among the signals YouTube uses to rank its videos to users.
Q) Do you need certain hours’ worth of watch time before YouTube recommends your videos using its algorithm?
A) No, you don’t need any amount of watch time hours before video recommendations. YouTubers might notice older videos doing better months after posting them. Users are beginning to develop an interest in older videos depending on trending topics.
Also, new viewers could have decided to start binging from older videos.
SEO is very crucial for YouTube. Being the second-largest search engine so far, the platform critically needs this for its success.
Remember that optimizing your titles, videos, and descriptions will increase your brand’s awareness, drive more sales, and allow you to reach more people.
YouTube isn’t only for those uber-famous celebrities and superstars.
You too can take action and get on this bus.
You might be scared but it isn’t as tricky as you think.
Forget all those YouTubers who give you such answers in their Q and A videos.
If you will be persistent and consistent in making thoughtful yet helpful videos, you will sit and watch as the views increase.
From there, send the same traffic to your site.
Or, ask more people to click the subscribe button and join your list for more and better content.
Most businesses in the world are running AdWords and Facebook ads.
This is why it is tricky to stand out from the rest on these platforms.
YouTube is very different as you can read from this review.
It is easy to get more views if you tactfully use YouTube SEO and the tips that Alex shares in his course.
By now, you can agree that you don’t need to break the bank to start a YouTube channel and share great videos.
You can use your phone to create a viral video.
Free video editors exist so if you have been procrastinating, you are your own limit.
For you to be among the best channels, you need to offer something unique.
What Students are saying about the Course
Alex has done well. As a social media marketer who uses all platforms to advertise for my clients and brands, this came in handy.
It is interesting, precise, yet very helpful with relevant examples that I needed.
I love the material.
The resources are very detailed and with tons of information and tools, I didn’t know I could use to improve my daily vlogging.
The updates are excellent and I will keep revisiting for more.