Automation in digital marketing is slowly taking shape, though there has been a lot of trial and error.
We recently saw the craze with marketing automation tools like ChatGPT, that works to some extent, but we are unsure of how far this will go because countries like Italy have banned its use already.
China has warned against it use and Britain has started plans of regulating AI and other software intelligence, which means that digital marketing might never be fully automated in the future.
Can digital marketing be automated even with the ongoing online fuss about such tools?
Yes, there are so many tasks and areas of work in the digital marketing sphere that are automated by modern businesses.
Audience data collection, workflow streamlining, campaign delivery, and social media management are some of the broad work areas that largely use automation in digital marketing.
Even with such inventions, modernity has come with its limitations and challenges which need human intervention and workforce to solve.
The right tools help make your digital marketing tasks less overwhelming, allowing you and your team to focus on other important aspects of the business which need more human input.
Automation doesn’t restrict you to using one tool.
You can combine as many relevant ones as you can until you find an all-round tool that can cater to most of your marketing tasks.
Can Digital Marketing Be Automated?
As an evolving world, we are open to technological upgrades and the industry is yet to see some of the most sophisticated ones that can handle all processes of digital marketing.
Machine learning and mastering the use of different AI programs will greatly influence how automation will work for your business.
Let’s see how different aspects of digital marketing can be automated and some recommended tools by business owners and expert digital marketers.
Communication and Email Marketing
Email is a massive department in digital marketing, whose operation can effectively work if properly automated.
For instance, Get Response was initially for email marketing but has since spread its wings to help users organize their workflows, thanks to the drag-and-drop system.
The tool is a fast responder to each subscriber’s needs on the email list.
Audience segmentation with it is smooth, allowing you to add filters to the lists to target specific consumer groups.
Such platforms are easily compatible with B2B and B2C sales, with the majority offering different marketing automation plans like webinars, video tutorials, and support.
Others like Customer.io messaging system connects emails after assessing consumer behavior and certain target audiences.
Go for Mailchimp if you want an affordable email marketing automation tool without compromising performance.
Its email strategy disintegrates into finer details to help you work on tons of lists and other automation processes.
And if you are on a very tight budget, explore its free tools to perform basic tasks.
Social Media Management
Social media advertising, marketing, and management aren’t for the fainthearted because it entails a lot of work.
Thanks to automation tools like Hootsuite and Content Studio, your human input is less than without the help of such programs.
These need a bit of learning to master how they work, so investing in research and experiment hours is important for you to see any results.
For instance, Hootsuite allows you to consolidate all social media accounts into the program to retrieve audience insights.
Besides, you can use it to schedule target content to post later.
Content Studio is highly recommended by social media managers because of its organizational features.
Once you map out a brand’s social media strategy, it can schedule content and automate all communications on different platforms.
It is trusted and used by New York University, Unilever, Decathlon, and other reputable brands.
Campaign Management and Delivery
Can digital marketing be automated if campaign delivery is my main issue?
Yes! Campaigns are a big part of digital marketing.
How you plan, structure, execute, and analyze them will greatly impact your business growth.
Automation through programs like ActiveCampaign and SendinBlue has made most campaign deliveries successful.
These tools help in designing mobile-friendly campaigns for email marketing from scratch or using their customizable templates.
SendinBlue has an option that allows you to run message campaigns while giving relevant reports and lead scores.
FAQs on Digital Marketing Automation
A) Gone are the days when businesses fully relied on humans to work around their inbound marketing channels.
Automation has revolutionized how things work in digital marketing from sending emails, monitoring campaigns, managing social media, and customer contact information.
Here is a short question-and-answer section to help you expand your knowledge of automation in digital marketing.
Q) Why Should I Use Automation in Digital Marketing?
Correct digital marketing automation tools improve communication across a brand’s sales and marketing team, lower costs and save time.
These are quicker to use, executing several tasks at once while paying relatively low for a package.
As your team uses automation tools, their productivity increases making project delivery faster.
This improves budget allocation since there isn’t a need for extra staff.
Q) Which Other Business Aspects Can Use Automation?
A) Apart from email marketing, campaign delivery and social media management, there are other aspects of a business you can automate including blogging, website traffic tracking, research, and event registration.
Q) Can A Small Business Use Digital Marketing Automation?
A) Any business whether small or big can use automation to simplify some of its tasks, improve efficiency, reduce costs, and improve customer experiences.
Some tools might need paid versions for optimum performance, while others with free options can work for basic tasks if you are on a tight budget.
Can digital marketing be automated?
Yes, you can automate numerous areas of digital marketing from communication, content production, consumer data collection and analysis and much more.
However, there is so much you need to consider when considering automation to get maximum results.
Understanding your audience, setting the right tone for your brand, and employing a human nature even with robots are doing most of the tasks is crucial.
You want to remain relevant all the time regardless of the ever-changing trends.
Once your marketing and sales team gets on board, it is time to concentrate on offering the best customer experiences.