I doubt if there are still jobs that aren’t tough these days.
Even scamming people has become a difficult job to do because of how alert and knowledgeable most people are.
Unless you device a unique method, you are bound to fail from the start.
Let’s see, is digital marketing a tough job?
Sure! Digital marketing isn’t an easy career or smooth flowing like most people make it appear.
Whether you are doing it for your brand or are an employed digital marketer, you can agree that it takes so much time, energy and skills to create an effective digital marketing strategy, execute it, and reap good results.
You can do everything perfectly from the start and not get the results you or a client expected.
That could mean there was a mistake you didn’t see even though things looked spot on.
Digital Training Here!
Is Digital Marketing a Tough Job?
Like building and mining, digital marketing is a tough job only that the first two involve lots of physical labor while the latter needs your mind to toil a little harder to remain apart from the competition.
Let’s dive into some aspects that make digital marketing a tough career.
Zero or Minimal Conversions
The end goal for launching a digital marketing campaign is to get good conversions and a return on investment for the project.
You strike a strategy, slash the cost of product/service by almost half and you notice thousands of inquiries which is an excellent sign.
Unfortunately, there are few buys or none at all.
The calculations after a campaign shows a big loss which will need a smart mind to recover.
Since you are focusing online and the mess is done, you want to recheck the content on your landing page or website to see if it offers what you state in the campaign.
Restructure the design and add more appealing visuals and less text.
If there is video content, ensure these play to the end without freezing midway.
Page speed could be a letdown since the normal human can hardly wait more than 10 seconds for one to load.
Not getting expected results from a campaign is among the things that make digital marketing tough because if the results are consistently negative, you have to rethink your career.
Poor Strategy Development
As a digital marketer, your primary focus might be to get the best results faster when it isn’t the case if we are to assess the ins and outs of this industry.
It takes time for digital marketing to yield and since most starters are unaware of this, they waste a lot of resources trying to rush for results without developing a workable strategy first.
Strategy formulation isn’t a day’s thing – it can take weeks and months.
The initial preparation stage matters a lot in how campaigns will run and their results.
Ensure you know and understand your audience, define your goal and budget before developing a strategy.
The Do-It-All Agenda
Is digital marketing a tough job because of the urge to fit in all shoes?
No lie! Most in-house digital marketers who are yet to niche down feel like they can juggle all the channels from web design and PPC to social media and content marketing.
Even though they are all channels of digital marketing, each requires a unique skill set and knowledge to get the best results.
The job becomes tough if you want to do everything at once.
Most pro marketers advise taking a specialty or two and focusing on them while assisting in other areas if need be.
Identify your expertise and focus on it and if possible upskill if you want to get a higher rank in the digital marketing industry rather than drinking from all the cups.
BONUS POINT: The Analysis Menace
Result analysis is where it is at.
There are digital tools to help you analyze the performance of a campaign through different metrics.
But digital marketing is unpredictable sometimes.
Things might go well and upon assessment, the goals weren’t met despite all the time, effort, and budget.
Since we are talking about money, that is a loss already.
Redoing the campaign doesn’t guarantee a return on the investment and discussing such information with a client makes the job tougher.
No client wants to hear of losses when they are paying for digital marketing services.
It worsens if both parties were overambitious then the boat capsized.
FAQs on Digital Marketing as a Tough Job
Brace yourself if you want to get into digital marketing because it will toss you a million times before you find ways of dealing.
Meanwhile, see some related questions and answers below:
Q) Is Digital Marketing Stressful?
A) Digital marketing has its stressors too that you need to learn how to handle otherwise your career will stall.
Some pain points include huge Google updates, the ever-changing trends in the industry, flopping campaigns and low budgets from clients.
Unless you learn how to deal with the stressors, it will be hard to start, run, and complete a campaign successfully.
Q) Is It Tough to Learn Digital Marketing?
A) No, it isn’t tough to learn digital marketing because of the numerous resources available online.
But you have to read recommendations and reviews on Quora, Reddit and such platforms, especially if you are looking to dig more into online courses.
Feedback from previous students can help you determine if the resources are worth investing your time and money.
Otherwise other learning avenues are webinars, blog posts and tutorials, YouTube, and digital marketing books by professionals in the field.
Q) How Much Can I Earn from Digital Marketing?
A) There aren’t any limits as to the amount you can make.
For a freelance marketer, it will depend on the number of clients you have and your budget discussions with each of them, but ZipRecruiter averages the pay for US DMs at $60,000.
The figure can change depending on how much work you can handle in a month.
Is digital marketing a tough job?
Yes! The stress points are what makes it tough.
Things like no conversions, poor strategies, playing the Jack guy, and measuring metrics can quickly change the career from, “fun and high-paying”, to tough and stressful.
Luckily, we have shared some ways to deal with this issue that you can implement in case any knocks at your door.
Digital Training Here!