Category: Digital Marketing

On the basic level, digital marketing is a form of advertising delivered via digital channels like websites, search engines, email, mobile applications and social media platforms. Using the mentioned online channels, companies endorse services, products and brands through this form of advertising. Research shows that consumers primarily rely on digital media to know about products,

If you have been dreaming of pursuing a digital marketing career solely or in another field, here’s your sign. If you learn the ropes and take the correct steps, freelance digital marketing is a highly lucrative and practical career. Today’s field is loaded with tons of newfound innovations and possibilities, and there are numerous sub-categories.

Changes in time have impacted how businesses approach customers and fellow clients. We are slowly dropping traditional marketing and leaping into the newest face of digital marketing; however, we might retain a few as they are almost irreplaceable. The internet has created a new market, and the digital market has become crucial for most successful

Let’s face things heads on: Facebook remains the biggest and most used social network, even with strong competitors like Instagram and TikTok. Billions of users scroll through Facebook feeds and stories monthly, making it an excellent traffic source for most websites. Regardless of the clients you have, at least 80% spend some time on Zuckerberg’s

Digital marketing is the promotion of products, services, brands or companies to connect with potential buyers using the internet and different digital communication avenues. This includes social media, web-based advertising, email, multimedia and text messages as marketing channels. Usually, if marketing campaigns involve any form of digital communication, it is digital marketing. If you are

Canva is a free graphic design software anyone can use with or without skills; however, it has a pro version that is pretty affordable compared to its competitors like Adobe Photoshop. When I say anyone, I mean anyone! You don’t need to be a graphic designer or an editor or have an eye for design

Do you have images that are taking up large storage space? Even if you have a disk with the most significant market capacity, filling it can take a short time unless you learn how to compress your images. GIMP allows you to do this in simple steps and without prior experience. More so, it allows

Technology has revolutionized marketing, and the growth from solely relying on print media and word of mouth to digital avenues is tremendous. What are the best ways to learn digital marketing from the comfort of your home? You must have been trapped in the pandemic and seen how some circumstances can force you to do

Canva is an excellent tool for those without graphic design experience who need to create logos for business or personal use. If you start a business with a team or solo, you will think about having a logo immediately or later. A logo helps customers differentiate your business from the competition and portrays it as

One of the most typical tasks of image editors is removing backgrounds to leave transparent frames. You could be prepping images for photorealistic collages or a website and don’t know where to start with background removal. Below are four ways you can hack this in no time. NOTE: The basic procedure of background removal cuts