Is Digital Marketing Good for Introverts? Can you Thrive
The introverts and extroverts battle has crossed over to careers and what fits who best.
Psychologists have likened most successful digital marketers to an introverted lifestyle.
This doesn’t dismiss extroverts from the game because we are seeing an increasing number of them lately in this industry.
Is digital marketing good for introverts?
Absolutely! Digital marketing is good for introverts because of the job’s nature.
Introverts’ personality traits like effective communication with proactive colleagues, exemplary listening skills, and creative ideas make them thrive more in this field.
Besides, the career requires you to be behind the screen most of the time – you are hardly having in-person interactions which is what introverts prefer.
NOTE: Introverts don’t fear people and interactions.
They prefer their alone time, and meaningful one-on-one conversations instead of small talk.
Is Digital Marketing Good for Introverts?
A career in digital marketing is perfect for introverts since these don’t need you to be hyper, energetic, or a smooth-talking buddy to make sales.
There are numerous opportunities for such guys in the field, from creative jobs to those needing deep analytics.
Let’s see why digital marketing is good for introverts and some opportunities they can thrive better.
Why Digital Marketing Is Good for Introverts
The digital side of marketing isn’t all pushy with nagging sales tactics or cold calls that loners find overwhelming.
You will be behind the screens independently working on strategies, campaigns, and other work-related tasks depending on your job description.
People with such personalities focus on making few meaningful one-on-one connections which become valuable in landing gigs and retaining work clients.
A unique strength that levels your abilities in the industry is the fact that not all consumers respond positively to face-to-face pitches.
Most introverts are skilled at providing unique perspectives that aid their teammates in honing campaigns to be received as expected by everyone.
Best Digital Marketing Jobs for Introverts
There are numerous job posts and positions where introverts can fit in the digital marketing space.
The majority don’t require you to compromise your ‘lone’ lifestyle, while a few will have you needing to make one-on-one interactions from time to time.
Check out a few you can explore:
Social Media Management
Your primary tasks are managing social media pages for companies, sharing general and product news on these platforms, copywriting for posts, planning and posting content, and online interactions with followers.
There are interactions but these remain behind the keyboard, where your relationship-building skills come into play to develop a connection without it being draining like in a one-on-one marketing conversation.
As an SEO expert, you are working on client’s websites to ensure that their content is ranking highly on search engines to get more traffic and consumer actions as expected.
Introverts who are keen on analytics will ace this one as they tweak strategies after assessing progress and determining what works best for the site.
Is digital marketing good for introverts who are research pros?
Yes, research analysts in the digital marketing sphere dig for information about consumers targeted by a company and how they perceive their products and services.
The task involves posing probing queries to know if consumers need any improvements on services/products and how much they can pay for additions like these.
A research analyst doesn’t have to be on the ground physically interacting with target consumers.
You will need more time to assess collected data after sales and surveys, and creating a correct customer profile becomes easier without meeting anyone directly.
Tips for Introverts in Digital Marketing
Here are some gems for introverts who want to join the digital marketing world.
These will help you remain on track with work while maintaining your introverted lifestyle.
Know your worth and never go low because you are an introvert – as long as you are providing valuable work to clients, own it and master how to state this clearly to your audience and prospective clients.
Be a planner and get a strategy that works, even if the fear for going on live video or sharing personal posts on social media is taking the better part of you.
Set boundaries and safeguard your energy, so that you have enough time to decompress after networking or marketing.
Understand your strengths and capitalize on them by upskilling.
Lastly, be the introvert you are and don’t change to fit in a career, while deep down you are hurting!
Is Digital Marketing Good for Introverts? – FAQs
This section has quick questions and answers to help you weigh if digital marketing is good for you as an introvert.
Q) Can Introverts Travel with Digital Marketing?
A) Yes, you can be an introvert in the digital marketing field and travel for work (when necessary) depending on your position and job description.
However, freelancers won’t need to travel for work (maybe vacations since the career pays handsomely).
Being an introvert and working in this space doesn’t mean you are forbidden from leaving your house or workspace, even though we know that most of them are homebodies.
Q) How Much Can an Introvert Earn in Digital Marketing?
A) There are no limitations to how much you can earn as an introverted digital marketer.
Indeed estimates a digital marketer’s salary in the USA at $60200 annually, which cuts across introverts and extroverts, but the figure is bound to change depending on the number of clients, location, work experience, etc.
Q) Do Introverts Perform Better Than Extroverts in Digital Marketing?
A) No substantial research results confirm this, but we think performance is fully dependent on an individual’s efforts whether they are introverted or extroverted.
It has nothing to do with their lifestyle.
Is digital marketing good for introverts?
There is no doubt that introverts can excel in digital marketing because of the nature of the industry, which needs most work to be done online with minimal one-on-one interactions.
The fact that you don’t have to interact with consumers, which is the largest group in a marketing chain means you can be alone and remain productive throughout.
Some job positions might need you to meet brand partners, team members, and other people part of the business.
We are talking about posts like marketing strategists, training executives, and directorial and managerial positions.
As an introvert, you’ll have to compromise a little for such ‘once-in-a-while’ scenarios.